How a Long Island Native Became the Unsung Hero Behind the New York Liberty's Spectacular Turnaround

From averaging just 2,823 fans in 2018 to packing Barclays Center with 16,000+ nightly, the New York Liberty's resurgence isn't just about star power. Meet Morgan Taylor - the franchise's 'Fire Marshal' who engineered this business turnaround through community-building genius and ticket-selling sorcery. I break down how a former high school athlete turned WNBA executive rebuilt trust with disillusioned fans during COVID restrictions, then doubled down on grassroots marketing strategies that even development league skeptics should study.
How a Long Island Native Became the Unsung Hero Behind the New York Liberty's Spectacular Turnaround