Nets and Liberty to Launch Youth Basketball Center in Brooklyn: A Strategic Play for the Next Generation

As a seasoned NBA analyst, I break down the Brooklyn Nets and New York Liberty's new youth basketball training center set to open this fall. Located in the former Modell's Sporting Goods site, this 18,600-square-foot facility is part of BSE Global's 'generational fan strategy.' With cutting-edge tech courts and programs for kids 8-14, it’s a smart move to cultivate local talent—and future ticket buyers. Here’s why this matters beyond the hardwood.
Nets and Liberty to Launch Youth Basketball Center in Brooklyn: A Strategic Play for the Next Generation