As a data analyst who’s mapped every corner of NBA shot charts, I’ve turned my lens to Scotland’s top flight. The 2025/26 SPFL schedule isn’t just logistics — it’s a psychological game. From the early August opener to the vintage Old Firm clash in late August, every date feels calculated. Let’s break down why this isn’t random scheduling, but engineered narrative momentum. Spoiler: The timing of derbies is less about fairness and more about maximizing cultural heat. What do you think the real motive behind the September window is?