As a London-based NBA analyst with a passion for global football dynamics, I’ve watched Miami International’s rise with the same analytical precision I apply to court strategies. In just two years, Lionel Messi didn’t just join a club—he rewrote its DNA. From record-breaking attendance to Apple TV surges, this isn’t luck. It’s a masterclass in sports branding built on data, star power, and long-term vision. Here’s how one player changed an entire league's trajectory—and why it matters for the future of soccer in America.