Why the Jacksonville Jaguars Rule the UK's American Sports Scene: A Data-Driven Breakdown

The Transatlantic Sports Phenomenon
When Sky Sports first broadcast NFL games to UK audiences in the 1980s, few predicted American football would one day outsell baseball caps in Camden Market. Yet here we are - with Tottenham Hotspur Stadium hosting more NFL games than some Florida franchises.
The Methodology: My Python scripts analyzed:
- 17 years of London Game attendance (2007-2024)
- Prime-time viewing figures across Sky/BBC/ITV
- Social listening data from UK-based NFL communities
Top Tier: The NFL’s British Invasion
Jacksonville Jaguars: Their strategic commitment to London (averaging 1.8 annual UK games since 2013) created a ready-made fanbase. Merchandise sales at the NFL Regent Street store confirm their pole position.
Dallas Cowboys: ‘America’s Team’ translates surprisingly well to British fans who appreciate their theatrical owner Jerry Jones almost as much as West End shows.
Miami Dolphins: My heatmaps show their UK popularity spikes every October when they’re inevitably scheduled for London - coincidence? Hardly.
NBA’s Niche Appeal
While basketball trails American football, the Los Angeles Lakers (11th overall) benefit from LeBron James’ global stardom and that iconic purple-and-gold branding even casual fans recognize. Golden State Warriors’ recent dynasty plays well with analytics-loving Brits who appreciate Steph Curry’s three-point revolution.
The Also-Rans
Only two non-NFL/NBA teams crack the top 20:
- New York Yankees (19th): Their pinstripes transcend baseball ignorance
- Toronto Maple Leafs (20th): Canadian expats keep them relevant despite most Brits not knowing icing from ice cream
Fun fact: MLS teams rank below most NCAA programs in UK recognition - a sobering thought for Beckham’s Inter Miami ambitions.
WengerMetrics
Hot comment (13)

The Crown Fits Purr-fectly
Who knew Florida’s finest would become Britain’s adopted NFL team? The Jags’ London domination isn’t luck – it’s cold, hard data: 1.8 UK games/year since 2013 (that’s more reliable than British weather!).
Funny how:
- Their merch outsells tea at Camden Market (allegedly)
- Jerry Jones’ theatrics rival Shakespeare (but with better halftime shows)
NBA fans weep softly as Lakers rank 11th – guess not everyone can be royalty! [GIF suggestion: Jaguar nodding approvingly at Union Jack]
So Brits, which US team deserves knighthood next? ⚔️ #TransatlanticTactics

A Invasão Britânica dos Jaguars
Quem diria que o time mais britânico da NFL é… da Flórida? Os Jaguars viraram os ‘reis do chá das cinco’ com sua estratégia de jogar em Londres todo ano!
Dados não mentem:
- 1.8 jogos/ano no UK desde 2013
- Vendas de merch maior que o chá da Twinings
- Torcida local já sabe gritar “DUUUVAL” com sotaque cockney
Até o Jerry Jones (Cowboys) ficou com inveja - seu chapéu de cowboy não vende tanto quanto os cachecóis dos Jaguars na Regent Street!
E vocês? Time americano preferido de vocês é… ou ainda torcem para o futebol de verdade? 😉

Os Jaguars são os verdadeiros reis do UK!
Quem diria que um time da Flórida seria mais popular em Londres do que alguns times locais? Os dados não mentem: desde 2013, os Jaguars estão conquistando corações (e carteiras) dos britânicos com jogos anuais e merchandising vendido como pão quente.
E olha que até o Jerry Jones dos Cowboys virou atração turística, rivalizando com os musicais da West End!
Será que o próximo passo é trocar o chá das cinco por um tailgate? Comentem aí!

The Crowned Kings of London Games Who knew Florida’s finest export to Britain wouldn’t be oranges but the Jags? My heatmaps confirm their UK dominance is more consistent than London weather - 1.8 annual games since 2013 means they’ve basically adopted Buckingham Palace as their second home stadium.
Cowboys: Westminster’s New Drama Jerry Jones’ theatrics rivaling Shakespeare plays? Classic Brits - we’ll trade monarchy for melodrama any day. Though I suspect half the fans just show up for those giant video boards…
Fun fact: Dolphins’ October popularity spike proves Brits will cheer for anything that distracts from our crumbling public transport system. Your move, MLS!
Data doesn’t lie folks - drop your hottest NFL-UK takes below!

¡Los números no mienten! Los Jacksonville Jaguars han hackeado el código para dominar el mercado británico:
Estrategia maestra: 1.8 partidos anuales en Londres desde 2013 (¿o deberíamos decir “turismo deportivo”?). Mis gráficos lo confirman: hasta los pubs de Camden venden más gorras de NFL que fish & chips los domingos.
Datos curiosos: Los Dolphins son tan predecibles en octubre como la lluvia inglesa, y los Cowboys… bueno, Jerry Jones es el verdadero MVP del espectáculo.
Bonus track: El MLS ni aparece en el radar. Lo siento Beckham, ¡pero hasta las universidades americanas ganan aquí!
¿Vosotros qué opináis? ¿Algún británico en la sala que prefiera el rugby?

The UK’s Unlikely NFL Obsession
Who knew the Jacksonville Jaguars would become Britain’s favorite NFL team? They’ve basically adopted London as their second home – at this rate, they should just rename themselves the London Jaguars!
Tea & Touchdowns
The data doesn’t lie: Brits love their Sunday football (the American kind) almost as much as their Sunday roasts. And let’s be honest – Jerry Jones’ drama is better than most West End shows.
So tell me Brits: are you #TeamJaguars or still clinging to that Beckham MLS dream? (Spoiler: wrong answer)

Crowned by Data
The Jacksonville Jaguars’ accidental UK domination is the most hilarious case of “if you build it, they will come” since Wembley started hosting NFL games. Who knew committing to 1.8 London games annually would turn them into Britain’s favorite team? (Sorry, actual football clubs.)
Cowboys & Royal Drama
Jerry Jones as Britain’s new pantomime villain? Priceless. The Dallas Cowboys’ popularity proves Brits love theatrical owners almost as much as West End shows - just with more touchdown celebrations.
Fun fact: My Python scripts confirm Dolphins fans only exist in October… when Miami magically appears on UK soil! Coincidence or conspiracy? You decide.

Os Jaguars estão dominando o UK com uma estratégia tão boa que até o chá das cinco virou ‘Hora do Touchdown’!
Quem diria que um time da Flórida seria mais popular em Londres do que alguns times locais? Os dados não mentem: desde 2013, os Jaguars jogam mais no UK do que no seu próprio estádio (quase 2 jogos por ano!). E ainda tem gente que duvida do poder do marketing esportivo?
E os Cowboys? Bem, eles são o ‘time da América’, mas no UK viram quase uma peça da Broadway - Jerry Jones é mais dramático que Shakespeare!
E você, torce para qual time americano no Reino Unido? Ou ainda está preso no futebol brasileiro? Comenta aí!

The Jags’ London Takeover Who knew abandoning Florida for London would be Jacksonville’s best play? Their merch outsells fish & chips near Regent Street!
Data-Backed Dominance My spreadsheets confirm: Brits love the Jags more than tea breaks. Even Jerry Jones’ theatrics can’t compete with that consistency (1.8 UK games/year since 2013).
NBA? More Like N-Barely-Attending Shoutout to Lakers fans pretending they understand basketball between pints. At least Curry’s threes impress your maths-obsessed mates.
Drop your hottest transatlantic sports takes below – do Brits actually know what a first down is?

Os Jaguars Dominam o Reino Unido?
Parece que os Jacksonville Jaguars estão mais populares no Reino Unido do que em Florida! Com média de 1,8 jogos por ano em Londres desde 2013, até os torcedores britânicos já sabem quem é Trevor Lawrence. E olha que nem precisaram de chá das cinco para conquistar o público!
Dallas Cowboys: O Teatro da NFL
Jerry Jones é tão dramático que até os britânicos acham que ele é ator da West End. Quem precisa de Shakespeare quando se tem um dono que faz mais suspense que uma novela das nove?
Miami Dolphins: Sorte ou Estratégia?
Todo outubro, como um relógio suíço, os Dolphins aparecem em Londres e seu gráfico de popularidade dispara. Será magia ou apenas um esquema bem planejado para fugir do calor da Flórida?
E você, torce pra qual time da NFL no Reino Unido? Ou ainda está confundindo futebol americano com rugby?

The Jaguars’ Royal Flush
Who knew the secret to British hearts was a Florida football team? Jacksonville’s 1.8 annual UK games since 2013 have turned them into accidental monarchs of London. Even the Queen’s corgis might trade their crowns for Jags merch after seeing those Regent Street sales.
Cowboys: West End Worthy
Jerry Jones’ drama rivals Shakespeare—no surprise Brits adore the Cowboys. If he staged a halftime show at the Globe Theatre, ticket scalpers would retire.
Dolphins’ October Magic
Miami’s UK popularity spikes every October like clockwork. Coincidence? Or do Brits just love watching Floridians suffer in London’s ‘chilly’ 15°C weather?
Drop your hottest NFL-UK take below. Can MLS ever compete, or is Beckham doomed to eternal obscurity?

¡Los Jaguars son más británicos que el té de las 5!
Según los datos, Jacksonville ha creado una colonia inversa en Londres con 1.8 partidos anuales desde 2013. ¿Estrategia brillante o síndrome de Estocolmo futbolístico?
Datos que duelen más que un tackle:
- Su merch vende más en Regent Street que en Florida (¿alguien dijo Brexit deportivo?)
- Los Dolphins son tan predecibles en octubre como la lluvia londinense
El verdadero MVP: Jerry Jones, cuyo drama supera al West End. ¡Y eso que Shakespeare nunca vio un touchdown!
¿Será que a los británicos les gusta el fútbol americano… o simplemente extrañan tener colonias? 😜 #NFLenEspañol

Bow down to your new overlords
The Jaguars playing 1.8 London games annually since 2013 isn’t commitment - it’s colonization by spreadsheet! Meanwhile the Cowboys’ popularity proves Brits will embrace any franchise if you give them a Shakespearean owner like Jerry Jones.
NBA’s cold reality
Lakers at 11th? More like ‘LeBron’s global walkabout with bonus purple pajamas.’ And shoutout to the Maple Leafs - the only team where ‘icing’ confuses Brits more than cricket rules!
Mic drop fact: MLS teams ranking below NCAA proves Beckham’s Miami project needs more royal warrants than just his face. Discuss!
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